Seize the Day

Photo: Seize Sur Vingt

Support Myrtle Beach’s own James Jurney by shopping the big Seize Sur Vingt sale on Gilt Groupe today. On offer: polished jackets and suits and the custom-cut European broadcloth shirts that made the downtown label famous.

For those not familiar with Seize Sur Vingt (16sur20 for the Francophiles), here’s a bit of background. James and his wife Gwendolyn founded the company in 1998 as a made-to-measure and ready-to-wear mens (and some womens) clothier in the tradition of the best bespoke tailors in Europe. Since then, they’ve expanded and opened other shops around the city; last October, they left their original Elizabeth Street location for a shiny new showroom on Greene Street. What hasn’t changed is the collaborative, collective nature of the operation, which supports quality craftsmen in Italy, Portugal and England–they only work with family-owned and family-operated factories–and nurtures emerging talent.

As an interesting aside, I discovered that James’ father, James Jurney Sr., owned and operated two oceanfront hotels in Myrtle Beach before decamping to the Berkshires, where he’s currently transforming Springlawn Estate, a grand old property from the Gilded Age, into a luxury resort. It looks like James and Gwen are a part of the project, as well, but the Google trail goes cold around 2007 . . .


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Filed under Design, Shopping, South Carolina, Southern Folk, Style

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