Yesterday, I found an old stash of Holiday magazines from the 50’s in the back of a vintage shop. I wasn’t surprised to see more than a dozen stories on the South and Southerners–the magazine’s expressed purpose was to convey the good life, after all–but I was surprised to see how the stories and pictures managed to capture the best of Dixie society in what was undeniably not her finest or most socially conscious hour. William Faulkner paints a verbal and photographic portrait of his Mississippi in the April 1954 issue and Ovid Williams Pierce shows the diversity of North Carolina’s mountain culture (February, 1957). Not only did James Street’s portrait of Atlanta (January 1951) make me crave a Coke like I haven’t in years, it made me want to restore the South’s signature drink to its full and proper name. He refers to it repeatedly as the South’s vin de pays (freetranslation.com tells me this means “country wine”); the least I can do is drop the slang and call it Coca-Cola.
Tag Archives: Coca-Cola Parties
February 1, 2011 · 2:19 pm